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First, the job attracts the attraction.
The attraction of an assignment includes the salary, guarantee, social position, content and risk of the assignment. In terms of salary and treatment, the security service industry in China is still at a lower level. The salary and counseling price of security shopping malls drawn up by administrative departments and price departments is too low. Some local security officers are short of 1000 yuan in salary and welfare benefits are also low.
From the aspect of operation guarantee, in order to save operation cost, some security companies did not sign formal labor contracts with security guards, let alone buy social insurance for security guards.
From the perspective of social position, security personnel in the social system have a low degree of ownership of industry, rights and prestige, in a downwind position. From the content of the operation, most of the security operations are simple and monotonous, low technical content, even if there is talent is difficult to play a role.
From the perspective of operational risk, security guards shoulder the responsibility of fighting against illegal and criminal acts, and the potential danger of security services is extremely high. Prior to the promulgation of the Law, the implementation of the honor and expenses of security guards due to injury, disability, and even after sacrifice was not clearly stipulated in the operational contract, so security is guaranteed. Security personnel still have to worry about fighting against criminals or public security calamity. All these have greatly reduced the attraction of security operation.
Two. Public recognition.
Whether the masses agree with an assignment can be analyzed from two aspects: the position of social prestige and the tendency of social work. The social prestige of homework is people's comment on homework. It insists on relative stability in certain social period and is the primary symbol of the concave and convex position of homework. From the scholar's discussion, it is found that in contemporary Chinese society, the primary factors determining people's prestige position are education, income, rights, the nature of the homework unit, and whether or not to follow. Things are despised by homework.
Some scholars found in the Beijing residents'prestige inquiry, security groups in this inquiry of 100 operations, only ranked 93rd. To a certain extent, the public must have misunderstandings and prejudices about security operations. For a long time, the management level of the security forces has remained in the extensive management stage. There are some phenomena beside the troops, such as poor management, low personnel nature, poor understanding of service, and low quality of service, which have caused some public dissatisfaction. It is generally assumed that the essence of the security guards is very low and they despise security operations.
Looking from the trend of social work, with the spread of culture and education and the progress of educational level, many young people who have not entered the civil service are beginning to learn professional skills, they expect to be able to seek good development. Foreign-funded enterprises, corporate administration, secretarial, commercial, senior clubs, hotels and other high-income operations have become the first choice. It is generally believed that the security operation is low in technology and there is no prospect for operation.
Three. Media oriented
The media refers to the use of newspapers, magazines, broadcasting, television and the Internet and other mass media to convey information. It has a wide audience, fast communication, strong credibility and great social influence. As the conveyer of public opinion, the media influences people's thinking and behavior to varying degrees in social life. As soon as various people or events are reported by the media, they are briefly valued by the public and become public figures or public affairs, which have a very wide influence on planning.
However, in the process of market economic transition, the market-oriented media, in order to seek economic and news benefits, have a great interest in social events with social influence, obvious distinctiveness, and can attract the public's attention, and even to improve the media penetration of some reality distorted reports. On the one hand, when reporting on security personnel and arrangements, once news about security image crisis breaks out, the media coverage will spread all over the country, and even expand the lack of normal operations to beautify the entire security forces. On the contrary, if the security guards were to collect money and bravely hurt themselves, the media would be reacted mediocre.
Four. Arrange business philosophy.
Whether an arrangement attaches importance to the brand effect and whether it attaches importance to the training of personnel will determine the image of an assignment. In China's security companies, there are widespread problems of neglecting the training of security personnel and neglecting the arrangement of crisis public relations ability.
Most of the security company's training for security personnel stays in the short-term training before taking up the post, while the retraining after taking up the post is very few, not to mention the importance of cultivating the crisis public relations ability of the arrangement. Otherwise, the security companies in our country were influenced by the indiscriminate relationship between government and enterprises. They did not constitute a modern enterprise management mechanism, paid little attention to brand effect, did not do a good job in promoting the effect of enterprises, and did not constitute a useful competition in the whole security market. The security enterprises established in the Administrative Region were divided into sites and operated without a sense of enterprise crisis. The restriction of the whole security operation has also affected the improvement of the security work image.
Five, personal elements
To decide the image of a job, the personnel factor is the top priority. From a personal point of view, it includes three aspects: the security personnel's cognition of their own work, the security personnel's image crisis public relations ability and the security personnel's own essence.
These factors directly affect the image of security personnel who are most touched by the public.
It leads to negative actions.
Secondly, because the nature of the security personnel received is limited, security companies also ignore the training of security personnel, security forces generally exist image crisis public relations ability is not strong. Some security guards work in a bad mood, the method of operation is simple and rough, but also briefly triggered the conflict between security and customers. Once a security image crisis happens, the security guards are at a loss, the security companies are too lazy to deal with it, missed the best crisis correction period, eventually led to the escalation of the crisis, become a hot issue in society, affecting the image of the entire security arrangements.
Thirdly, before the promulgation of the decree, China lacked specific provisions on the conditions of security personnel for a long time. In practice, the inspection of the conditions of security personnel was neglected, and the certification of security practitioners'qualifications became a mere formality. When recruiting security personnel, some security companies only pay attention to age, height, physical health, education requirements are only junior high school graduates. The security personnel themselves have such problems as low cultural essence, weak concept of laws and regulations, and loose discipline.
In addition, there are very few books and theoretical discussions on security operations and security guards. Now, only "China Security" magazine specializes in pioneering column and topic planning, security operations. If there is no scientific theory to guide the practice, it will certainly restrict the security operations and the development of security personnel.
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Firstly, some security guards have no sense of discipline, feel that security work is inferior to others, do not love and respect their own work, this negative thinking is straightforward.